Maryam Al Sabei
Marketing and Branding (Partnerships, Sponsorships & Activations)
Profile summary
Partnerships and Sponsorships professional with over six years in telecommunications. Experienced in sponsorship strategy, rights management, and contract negotiation, optimizing budgets through strategic procurement. Recently contributed to a global UEFA partnership, strengthening expertise in global governance and multi-market execution.
Career highlights
Optimized Procurement Budgets by 70%: Cost Savings: Negotiated high-stakes supplier agreements, reducing total budgets by up to 70% and supplier pricing by 75%.
Led Global UEFA Partnership Initiatives: [Project Management]: Managed governance and execution for UEFA sponsorship across multiple markets during a high-impact secondment at Vodafone Global.
Orchestrated Vodafone Oman Market Launch: Market Entry: Led Vodafone Oman's market entry through integrated brand campaigns and social media governance policies.
Key skills
Professional experience
The individual led events, sponsorship, and brand communication strategies, aiming to enhance market presence and partnership value. This encompassed developing and executing initiatives to achieve these objectives.
- Optimized budgets by up to 70% through strategic procurement and achieved up to 75% reduction in supplier pricing through negotiation.
- Completed a strategic secondment at Vodafone Global London contributing to the UEFA partnership and global governance.
- Negotiated and secured sponsorships while overseeing contracts and fulfillment of sponsorship benefits.
- Developed planning strategies for budgets, project plans, event timelines, and high-level presentations.
- Conducted post-event evaluations to analyze the effectiveness of sponsorship activities and provided improvement recommendations.
- Managed relationships with existing sponsors and vendors while identifying new brand partnership opportunities.
- Set up social media accounts and established effective online presence policies and social media governance.
- Played a key role in the recruitment journey and supported HR functions including the preparation of the Code of Conduct.
Managed corporate sponsorship initiatives, along with public relations and marketing efforts. This involved overseeing the execution of promotional campaigns and fostering relationships with sponsors.
- Managed the sponsorship portfolio for the company and coordinated PR activities.
- Acted as a script and content creator for marketing materials.
- Managed social media accounts and defined campaign objectives.
- Handled internal communication and corporate communication strategies.
Responsible for marketing operations, social media analysis, and corporate social responsibility initiatives. This role involved supporting various marketing functions, analyzing social media performance, and contributing to corporate social responsibility efforts.
- Managed and analyzed social media accounts to improve brand engagement.
- Conducted competition insight research and market analysis.
- Supported event management, brand awareness campaigns, and CSR activities.
- Responsible for coordinating internal and external communications.
Managed public relations, communications, and event organization within a collegiate setting. Responsibilities included planning and executing public relations strategies, developing communication materials, and coordinating event logistics.
- Managed social media accounts and public relations communications.
- Organized events and supported corporate communication and marketing initiatives.
Led projects and managed administrative documentation.
- Served as a project and event coordinator for national youth initiatives.
- Managed documentation and administrative tasks to support organizational functions.
Managed the organization and execution of TEDx events in Muscat. This involved contributing to various aspects of event planning and implementation.
- Active member since 2015 supporting community engagement and event delivery.